What's On

High Achieving Travel Agents to Learn More About SA

  • Written by Sibil Jhaveri


More than 100 travel agents will arrive in South Australia today so they can learn about our state and then promote it to the world.

Tourism Minister Leon Bignell said Stars – The Event, run by the AOT Group, was an outstanding opportunity to showcase the state.

The high achieving agents are from Australia and New Zealand and will be exposed to the exciting changes to South Australia in the past two years.

"With such a successful group of people from the travel industry it is a fantastic opportunity to be able to showcase the 'best of the best' from Adelaide and South Australia," Mr Bignell said.

"We want them to be able to sell our state to their clients with confidence and first-hand knowledge."

In the 12 months to September 2014, visitors from New Zealand spent 415,000 nights in South Australia, generating $54 million to the visitor economy.

"This was a 25 per cent increase compared to the year before when it was $43 million," Mr Bignell said

During the four day event, attendees will visit the Barossa where a welcome dinner will be held, followed by Kangaroo Island and then Adelaide for an awards dinner.

Last month, Adelaide hosted 300 travel agents from the United Kingdom and Europe for Corroboree Europe.

Agents from Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland and the UK received face-to-face training, sales workshops and product updates with our best tourism operators.

"The visitor economy is worth $5.2 billion a year to the South Australian economy, and attracting more visitors from New Zealand, UK and Europe will help us achieve our goal of lifting that economic benefit to $8 billion a year by 2020," he said.

The AOT Group General Manager Wholesale, Lisa Harrison said the AOT Group was thrilled the event was in SA this year.

"We are grateful to the State Government for its support. We have worked closely together to plan and deliver a memorable event that will showcase the beauty of South Australia", Ms Harrison said.

About Australia

5 Valentine’s Day Stay-At-Home Date Ideas

The coronavirus pandemic has unfortunately impacted the way we connect with others, forcing us...

Benefits of Selling Your Junk Car

If you have a junk car parked in your front yard or your garage, you must have already realize...

Reasons to Send Your Children to Christian Schools

One of the issues which always bothers most parents, whether in Australia or elsewhere in the ...

Dental Crowns Melbourne: Read This Before Taking any Step

If you got worried because of the name of this article, then you can stop worrying as we are not h...

Advantages of online casino that will change you mind about this way of gambling

Online gambling - is a modern hobby of many people all around the world, but along with this fac...

6 Crucial Things For a Good Night's Sleep

Not sleeping properly can disturb your mood, ruin the quality of your skin and cause headaches. ...

Things You Should Know Before Your Microblading Appointment

Melbourne is Australia’s second-largest city and the capital city of Victoria. The city is the h...

Goggles: How They Evolved as Essential Protective Eye Gear

“Of all the senses, sight must be delightful, ” according to Helen Keller, the accomplished Amer...

Get to Know These Important Snowboard Buying Essentials

Snow and ice provide low-friction environments, making it possible for a variety of winter sport...

Tips to Pick a Swimsuit For Women With Large Busts

"Swimsuit shopping" are the two words that can put any woman into a frenzy. With so many option...

Good Learning Environment for Your Students

Whether children are physically at school or the comfort of their homes, having a good conduci...

Be the Early bird while planning your Christmas Party

Finally, it’s Christmas time and another chance to celebrate and reward ourselves for having w...

Writers Wanted